Mind over spoon
Luscious chocolate sundae. Just thinking about it makes your mouth water.
New information suggests that the surge of dopamine you get from the photo, is stronger that the sugar blast you get with the spoon.
In Duke University studies on food addiction, they have found the pleasure release in reward centers of the brain is greater when people anticipate a certain food than when they actually eat it.
Food addiction and drug use, they say, both result in dopamine release. The dopamine release is similar to the reward anticipated from either one.
Not many people actually suffer from food addiction. Still, almost everyone has been tempted by a photo of a dinner or treat only to be disappointed after eating it.
In the study of lean-to-obese people, researchers studied their brain activity in two ways: anticipation in response to food cues, such as viewing a picture of a milk shake, cake or glass of water, and actual consumption of the food pictured. Surprisingly, participants showed greater brain activity in anticipation of something good to eat (the reward) than when eating it. People who didn’t qualify as food addicts responded in the same way.